How Bloomberg Pursuits differentiates itself

Capital New York spoke with Bloomberg Pursuits editor Emma Rosenblum about the magazine and its competitors.

Here is an excerpt:

CAPITAL: Who are your primary competitors, and how do you plan to out-perform them?
ROSENBLUM: We live alongside luxury magazines such as W.S.J., T, Departures, ForbesLife, and How to Spend It. I think Bloomberg Pursuits differentiates itself through its design and tone. When you flip through the magazine, everything is bright and eye-catching. The look is modern and fresh, and we’ve stayed away from anything that feels too somber. Same goes for the editorial. I’m sticking with writers who are sharp and funny. In the summer issue, I have Adam Platt bopping around Paris eating (and complaining about) vegetables, and Sarah Hepola observing the insanity of a puma hunt.
I think our specific mix of service and narrative storytelling sets us apart. And we’re lucky that we have our built-in terminal subscriber base, an audience that already trusts Bloomberg to deliver so much of its news.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.