How Bloomberg keeps up with the information people want

Q: How are mobility and social media changing how you deliver information?

A: We were actually the first one on the Street to add Twitter to our news analysis package, because CEOs and others often tweet materially-relevant market information now. We were early to mobile as well, and we’re constantly keeping up with what customers want there. People used to check email and read news on their phone or tablet. Now they want a richer experience like managing their portfolio or doing analysis, and we have to meet those expectations.

Q: Bloomberg deals with a lot of sensitive information. How are today’s disruptive technologies changing your approach to cyber security?

A: We invest an incredible amount of time in security, and new technologies are helping us get even better at it. More than a decade ago, Bloomberg introduced biometric authentication to meet the needs of institutional and individual clients who wanted a more secure login process. Today we’re using big data, for example, to watch what’s going on inside our infrastructure and look for anomalies that could be danger signs. So in addition to enabling new products, disruptive technologies are also enabling new security techniques for us.

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