Categories: OLD Media Moves

How Bloomberg keeps up with the information people want

Shawn Edwards, the chief technology officer of Bloomberg LP, spoke with Rich Freeman of the CIO Agenda about his job and how the increasing speed of information impacts his job.

Here is an excerpt:

Q: How are mobility and social media changing how you deliver information?

A: We were actually the first one on the Street to add Twitter to our news analysis package, because CEOs and others often tweet materially-relevant market information now. We were early to mobile as well, and we’re constantly keeping up with what customers want there. People used to check email and read news on their phone or tablet. Now they want a richer experience like managing their portfolio or doing analysis, and we have to meet those expectations.

Q: Bloomberg deals with a lot of sensitive information. How are today’s disruptive technologies changing your approach to cyber security?

A: We invest an incredible amount of time in security, and new technologies are helping us get even better at it. More than a decade ago, Bloomberg introduced biometric authentication to meet the needs of institutional and individual clients who wanted a more secure login process. Today we’re using big data, for example, to watch what’s going on inside our infrastructure and look for anomalies that could be danger signs. So in addition to enabling new products, disruptive technologies are also enabling new security techniques for us.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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