How Bloomberg designs its story pages

Michael Rondon of Folio interviewed Michael Shane, managing editor of Bloomberg Digital, about how online story pages are designed.

Rondon writes, “Bloomberg.com — redesigned earlier this year — makes flexibility paramount. Video and image placements, headline renderings, content recommendations and other features are all malleable. The framework is still consistent enough to support an infinite scroll experience however, and to integrate with Bloomberg’s terminals, television platform and other products in its portfolio.

“High-touch experiences don’t have to involve major overhauls. Even minor details built into the framework of a page can provide real value to to the reader without being a burden, Shane says.

“‘It’s not rocket science, but it’s little, tiny refinements like the progress bar,’ he says, referring to a thin bar at the top of every Bloomberg.com story page that shows the reader how far along they are in a given article. ‘It’s not a big, bombastic change or anything that would be intrusive. It’s little things like that that are going to make a user feel smarter.'”

Read more here.