How Bloomberg bridges data, TV and terminals

Kelly Liyakasa of AdExchanger spoke with Bloomberg Media global chief revenue officer Paul Caine about its plans to increase its revenue.

Here is an excerpt:

AdExchanger: Do you monetize your TV and video inventory the same way?

PAUL CAINE: We think of our digital platform as the primary way to communicate with consumers, television being our second platform. But both are equally important to us. All of our platforms are fully global and reach the broadest swath of our consumers, defined as the most powerful and influential people in the business world.

We [launched on] Oct. 5 “Bloomberg <GO>,” which is a very tight three-hour program that provides the news and information for the most powerful and influential consumer. We’re the largest provider of original digital video content, and our video views are exploding. All of our broadcast videos have an incredible connection to the digital side, and it becomes an accelerator.

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