OLD Media Moves

How Amazon bullies and manipulates the reporters who cover the company

June 25, 2021

Posted by Chris Roush

Ali Breland of Mother Jones writes about how Amazon.com Inc. uses aggressive public relations tactics with the reporters who cover the company.

Breland writes, “But of the dozen journalists I spoke with for this story, most of whom declined to be identified out of concern for professional repercussions, all recalled times Amazon’s press team had engaged in manipulative and sometimes deceitful behavior. According to these writers and editors, and my own experience reporting on the company, Amazon’s comms team readily employs these rarer, bare-knuckle PR tactics. The ultimate result isn’t just that reporters have a harder time writing stories. Some may be deterred from writing on the company at all. And if those that do are deceived and unduly influenced, then by extension the public is as well. 

“Aside from Cameron, at least two reporters recalled moments when they felt Amazon’s press team had outright lied to them. Almost all of the journalists told me they found that Amazon press relations was either the most or among the most clawing and deceptive corporate communications team that they had dealt with in their work.

“‘Amazon is the only company I’ve dealt with that has directly lied to me,’ said one tech writer, recalling instances when Amazon boasted of warehouse safety guidelines in ways that journalists who had spoken with rank-and-file employees had found not to be true.”

Read more here.

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