How a monthly biz magazine separates itself

Business North Carolina magazine editor David Mildenberg spoke with Pivot PR about the monthly publication and what type of stories it runs.

Here is an excerpt:

Q: Hey David! Tell us about Business North Carolina.

A: Nobody else does what we do. Our job is to explore what’s happening in our state, focusing on people and companies from small towns to big cities. That sets us apart from the magazines that cover business from a national or international perspective. And it separates us from local newspapers and business journals. Our job is to produce quality, in-depth journalism; dig into stories behind the news; then deliver what we uncover in a manner that, though at times may be provocative, is always fair, accurate and thorough. Unlike some business magazines, we do not speak for any special-interest group or espouse a specific viewpoint. Our job is to reflect reality and, in doing so, entertain and enlighten our readers. On the business side, we are owned by a holding company based in Southern Pines that operates The Pilot newspaper there and monthly magazines in Greensboro, Wilmington and Southern Pines.

Q: Exactly. I certainly think you do a great job in going deeper and giving your readers the whole story.

A: That’s certainly our model. We try to go deeper than everyone else. We also think it’s very important to put context around and understand the history of something to truly make it interesting. There are a lot of folks who care about, and are passionate about North Carolina.

Read more here.