Categories: OLD Media Moves

Houston Biz Journal publishes 192-page issue on Friday

The Houston Business Journal, an American City Business Journals paper that went through a redesign last week, published Friday an issue that contained 192 pages of editorial and advertising content.

The normal-sized issue in recent months has been 72 pages, said editor Candace Beeke.

She explained the large issue this way:

The first part is the 72 page national Who’s Who in Energy publication. We partnered with sister papers in 7 other cities to produce, so we leveraged our resources at ACBJ to provide something new and useful to our market.
Then we had a special report on the Woodlands, which sold tremendous advertising — we just happened to be featuring a part of Houston that is growing tremendously (one of the fastest-growing residential areas in the U.S.).
And our regular edition saw substantial advertising, as well — a testament to Houston’s economic times.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.