OLD Media Moves

Homer Simpson hiding in WSJ publisher's desk drawer

August 13, 2007

Posted by Chris Roush

Advertising Age’s Simon Dumenco received an e-mail last week from Wall Street Journal publisher Gordon Crovitz, who took issue with Dumenco’s characterization that he will be uncomfortable working with News Corp. executives.

Homer SimpsonDumenco specifically said Crovitz would be uncomfortable working next to Homer Simpson.

According to Dumenco’s Monday column, Crovitz replied in an e-mail, “That’s crazy. For many years, I have kept a miniature Homer and son Bart in my desk drawer to call on for management advice and inspiration. Indeed, I must turn to the wisdom of Homer himself to find the right words of response: ‘You couldn’t fool your own mother on the foolingest day of your life with an electrified fooling machine!'”

Replied Dumenco: “I stand corrected, Gordon! And now, given that I know that you rely on Homeric wisdom, I’m newly optimistic about the Journal.”

Read more here. D’oh!Â

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