Categories: OLD Media Moves

Homebuilders blame business media for its woes

Greg Robb of Marketwatch writes Monday that homebuilders are increasingly blaming coverage of their industry for slower home sales.

Robb wrote, “Brian Catalde, a builder from El Segundo, Calif, complained that negative housing stories are having an impact on buyers.

“‘Builders are worried that the national media has tended to report negative housing stories as if there is one real estate market, when, in fact, there is no such thing — all housing markets are local,’ Catalde said in a statement.

“Special sales incentives are having limited success in terms of getting buyers in the door.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.