Categories: OLD Media Moves

Hiring of Fiorina a coup for Fox Business Network

TheDeal.com’s Gerald Magpily thinks that Fox Business Network made a brilliant move when it decided to hire former Hewlett-Packard CEO Carly Fiorina to be a contributor to the cable network, which launches next Monday.

Magpily wrote, “The channel hasn’t completely defined Fiorna’s role, but she certainly has the expertise to draw from to appeal to viewers. Fox is hoping the addition of Fiorna will bring the new channel the attraction and name recognition it needs to compete in the competitive broadcast business news sector, which is dominated by NBC Universal’s CNBC.Â

“With Fiorna in the Fox talent pool, Rupert Murdoch and sidekick Roger Ailes have made a good bet. She’s flamboyant, well-spoken and obviously knows business. And how often do you find a female former top executive who oversaw a $25 billion deal to comment and talk about business news?”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.