Categories: OLD Media Moves

Hiring biz reporters with a special knowledge

Fox Business Netwok anchor Gerri Willis was interviewed by John Bruno Turiano of Westchester Magazine about her job and her career.

Here is an excerpt:

What’s the toughest part of your job? Getting my fake eyelashes off at night. Kidding. It’s really being on top of every news story—it’s impossible to ever feel fully prepared.

What’s the biggest change in the news anchor business from when you first started? Jeez, I consider myself a newbie, but the biggest change is probably the way the whole business has opened up. You no longer have to come up the ranks. Networks increasingly hire people for on-air work who have special knowledge of a topic. I got my first job as an anchor because of my personal-finance specialty.

Did a producer ever offer ‘suggestions’ on your dress/look/weight, et cetera?  Are you kidding? An easier question would be who hasn’t made suggestions about how I look or what I wear. The guy at my dry cleaner has ideas.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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