OLD Media Moves

Highbrow Revelry on Jim Cramer's attraction

April 12, 2006

There is a blog called Highbrow Revelry written by two unnamed men that I find entertaining. Recently, they analyzed why CNBC’s Jim Cramer is so attractive to the general population.

Highbrow Revelry writes, “Thursday evening, Jim was in typical form. In the mere two hours after the markets closed, Jim and his merry band of esoteric staff writers had managed to distill down the incalculable activity of the global equity markets into a single transcendent on-screen graphic: a dancing cartoon bull (FYI, there is no f***ing way that anyone can cover every stock with any sort of authority). But apparently, the bull speaks the truth. As Cramer delivered a diatribe on the first quarter sales growth of Federated Department Stores, he threw hand gestures that would make the Latin Kings (a burgeoning demographic in the financial news sector, as it were) cower.

“Don’t fool yourself, though; Cramer isn’t nuts. Far from it. He is a brilliant entrepreneur with the most popular TV show on the most otherwise straight-edge channel on basic cable. The Hamlet of the investment world, Cramer’s “antic disposition” is exactly what draws 380,000 viewers every weeknight. He’s an embarrassment to the mahogany décor of the financial advising industry, and after Thursday, I’m hooked.”

Read the rest here. Their analysis about Cramer’s success is much more lucid than the half-dozen profiles of Cramer written by the media in the past year.

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