Robert Thomson, the managing editor of The Wall Street Journal and editor in chief of Dow Jones & Co., spoke Wednesday at the Future of Business Media conference during an interview with PaidContent.org co-editor Staci Kramer.
Here is an excerpt:
— On demand for premium news: Thomson: â€œValue is all relative.â€? With regional and local papers focusing their business coverage on personal finance, he asked: â€œwhere do people go for high-end international finance news?â€¦ Weâ€™ve been addressing that issue head on. Weâ€™ve seen 2 to 3 percent growth in print subscriptions, and frankly what we are trying to sell is high-end business news. Thereâ€™s a lot of demand.â€? On the perception that the WSJ is moving away from business news to attract a bigger audience, he said: â€œThey donâ€™t read the paper.â€?
— On investing in journalism and globalization: â€œThe problem with the Journal was that as a company, it was under invested in. If you asked which financial company would be best positioned to take advantage of globalization, youâ€™d have to say Dow Jones. Clearly we wanted to create a framework where we could expand globally and digitally.â€? In China, he said they are growing 400 percent a year, and they are hiring 60 news wire journalists in India. â€œI think thereâ€™s a reason why we are being successful at this time.â€?
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