Hey WSJ reporters, wear some makeup when you go on video

Wall Street Journal deputy managing editor Matt Murray and head of video operations Chris Cramer sent out the following to the staff on Monday:

Video continues to become a bigger, more vital part of how we deliver news to our audience, and we continue to refine our video offerings in what is increasingly a highly competitive environment. “WSJ Live,” as we call our video output, generates programming for 30 different platforms including WSJ.com and from Apple TV to Xbox. Monthly video views hit 35 million in 2012.

Many of you have embraced our video revolution, and as this tremendous growth continues,  we anticipate an ever-larger number of  reporters and editors will be called on to deliver news this way, just as we do on other platforms.

In that light, we want to remind those appearing on camera that you should take into consideration your appearance both in terms of journalistic content and on-air presentation.

People are watching – and they are watching you. All of us appearing on-air should take care to present ourselves in the best light possible, and that includes physical appearance. As many of our regular guests already know, neat and professional dress, combed hair and a quick visit to our resident makeup artist on the 6th floor is encouraged before each appearance for both men and women – even for just a quick dash of powder. You want the spotlight focused on your stellar journalism – not shining off your forehead.

For those of you in 1211 Avenue of the Americas office, please ask the producer booking you to schedule a couple of minutes in makeup before an appearance. We fully understand and appreciate the deadline pressure you are under and will make you camera ready  in moments. If you’re in a bureau or coming to us remotely, please keep the above guidelines in mind prior to your appearance.

If you have questions about any aspect of presentation, please contact Andy Regal, Joanne Po or Wendy Bounds.