Heidi Moore named Mashable business editor

Mashable announced Tuesday that it has hired Heidi Moore as its business editor, to oversee its coverage of business, marketing, media and startups.

She will start next week.

In her new role, Moore will grow Mashable’s business coverage, while focusing on new trends, technologies and industries that are changing the digital world.

“Over the past few years, we’ve seen technology drive significant changes in business, communications and marketing. We’ve seen how subjects like net neutrality resonate with our core audience and how important it is to present deep and innovative coverage of the rapidly evolving landscape of advertising and communications,” said Jim Roberts, chief content officer and executive editor, in a statement. “I can think of no better journalist than Heidi Moore to guide our business news staff and develop news ways of bringing those stories to our readers and social followers.”

Prior to joining Mashable, Moore was U.S. finance and economics editor for the U.S. edition of The Guardian, where she launched the site’s Money and Business sections as well as multimedia video series around topics such as inequality, economic mobility and immigrant entrepreneurs.

While there, she helped double traffic in one year for the Money section, drawing the second-highest reader engagement of any section.

Before that, Moore served as New York bureau chief and Wall Street correspondent for American Public Media’s “Marketplace” from 2010 to 2012.

She was also the lead writer for The Wall Street Journal’s award-winning Deal Journal column from 2007 to 2009 during the height of the world financial crisis; U.S. bureau chief for the London-based, Dow Jones-owned newspaper and website, Financial News from 2006 to 2008; and senior writer for The Deal magazine covering Wall Street banks and power brokers from 2000 to 2006.