Categories: OLD Media Moves

Hawaii Business wants to engage more readers with LinkedIn

Daniel Ito, the social media manager at Hawaii Business magazine, writes that he wants to use LinkedIn to connect the publication more with its readers.

Ito writes, “I had a conference call with a LinkedIn employee who worked out of the company’s headquarters in San Francisco and had family ties to Hawaii. He confirmed the 50th State is far less engaged on LinkedIn than the Mainland is. On the continent, LinkedIn is used as a networking tool for professionals, a great resource for finding a job and an effective vetting process for potential hires.

“We’re planning to foster greater engagement by posting regular updates to our LinkedIn profile with online news as well as attractive job postings to lure local talent living on the Mainland to move back home. We want to be a beacon for those who have left Hawaiian waters, but want to stay connected and find a way to return.

Numbers On the Boards

1,415: Followers of Hawaii Business on Linkedin

1,146: Hawaii News Now followers, the only Hawaii-based
news organization that comes close to our numbers

26.1%: Percentage of HB’s followers in entry-level positions
– our most engaged demographic

25.4%: Percentage of our followers in senior positions
– our second-most-engaged demographic”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.