OLD Media Moves

Harvard Business Review’s appetite for disruption

August 13, 2017

Posted by Chris Roush

HBR 2017 magazine“Full Disclosure” host Roben Farzad spoke with Harvard Business Review editor Adi Ignatius about some of the changes being made at the publication.

The publication lowered its print editions to six from 10 last year, and it added more multimedia to its website. It now has its highest-paid circulation in its 95-year history.

The magazine has 11 million social media followers and gets 6.5 million page views per month. Its paid circulation is now above 300,000.

“We never saw it as a retrenchment,” said Ignatius. “The magazine is still the crown jewel. This is the highest-level thing we do.”

The magazine has added staff, said Ignatius. Its digital content is simply following consumer habits.

“Harvard Business Review has over the years delivered quality,” said Ignatius. “We’re building on that. Our promise, the way we’re different, is what we publish is going to help people run their companies and their careers better.”

“We’re just trying to stay vital for people, whether it’s print or the various things we do online,” added Ignatius.

To listen to the conversation, go here.

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