Harvard Business Review reports highest circulation ever

Harvard Business Review, or HBR, said Monday that its overall paid circulation was 260,315 at the end of June,  the highest paid circulation ever reported in the 91-year history of the magazine.

Chris Reidy of The Boston Globe writes, “Overall paid circulation was 7.5 percent higher than it was at the same time a year ago, said HBR, which publishes 10 editions a year. HBR articles focus on such topics as ‘smart management thinking’ and best business practices.

“HBR’s content can be consumed in several ways. Readers can subscribe to the print edition or buy a single copy on the newsstand. Consumers can also get a digital subscription that is designed to be read on mobile devices such as iPads and smartphones, as well as on personal computers. Paid print subscriptions rose 7.3 percent on a year-to-year basis. Single-copy sales were up 9.4 percent year-to-year. And HBR added that it had 14,639 “non-replica” digital subscribers at the end of the June reporting period.

“Over the past four years, HBR said that its advertising revenue has grown 32 percent; that figure includes both print and digital ad revenues. HBR does not disclose revenues in dollars.”

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