Categories: OLD Media Moves

Harvard Business Review redesigns website

Harvard Business Review has redesigned its website, which receives about 4 million unique visitors a month, in a bid to meet user needs.

The site, which was redesigned by Brooklyn digital agency Huge, adds 180 topic pages and gives readers the ability to create an online library of articles that interest them. It eliminates pagination from articles and has a design that is more suitable for phones and tablets.

The redesign, the first for the site since 2010, was quietly rolled out last month and includes a new access model. People can go to the website and read five articles a month for free, but if they provide their email address through a registration, they are given access to 15 articles per month. The idea is to drive print and online subscriptions, said Eric Hellweg, managing director, digital and editorial director of Harvard Business Review

“What we were really looking to do is advance our digital presence and continue the evolution of the brand,” said Hellweg in an interview with Talking Biz News.

The reading experience on old site “wasn’t where it needed to be,” said Hellweg, because of a clunky design and pagination. So the article pages were redesigned.

“It made a lot of sense at the time when were trying to grow an online advertising model, but it goes against the reading experience,” said Hellweg. “Aesthetically, it reads better.”

Other new features include easier access to HBR’s archive of more than 25 years of management thinking; personalized content and product recommendations; an activity log so readers can track what they’ve read, watched, shared, and bought in the last six months; and a one-click payment option for HBR Press books, toolkits, and other products

Hellweg said the next step for the site is examining what other digital options can be provided for readers, such as exclusive access to webinars to a graphics library.

“A lot of what we’re trying to do is people love our ideas, but they need help translating them into their work lives,” said Hellweg. “So we need to help them connect the dots.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

WSJ’s Brown is leaving publication

Ken Brown of The Wall Street Journal is leaving the news organization. He is an…

14 hours ago

Jones will not seek another Dow Jones News Fund board term

Dow Jones News Fund President Brent W. Jones announced at the nonprofit journalism training organization’s…

14 hours ago

Bloomberg hires Clark to cover VC and startups

Jillian Ward, managing editor for U.S. technology at Bloomberg News, sent the following note to…

14 hours ago

Berke of STAT News on the importance of its coverage

Rick Berke, a co-founded and executive editor of STAT News, writes about the importance of…

14 hours ago

Maxwell joins Gizmodo as a tech reporter

Thomas Maxwell has joined Gizmodo as a tech reporter. He previously was at Business Insider covering…

19 hours ago

Banking Times acquires The New Fiver

Banking Times has acquired the domain name "The New Fiver" for an undisclosed amount, aiming…

1 day ago