The Harvard Business Review will drop from 10 print issues a year to six in 2017 and will instead publish six new online series, each of which will be a multi-day, multimedia package organized around a single concept, reports Shan Wang of Nieman Lab.
Wang writes, “The metaphor of the print magazine is useful for understanding the editorial structure of these series, which HBR is calling ‘The Big Idea.’
“‘In each magazine issue, we have a spotlight where we collect a bunch of articles about a topic — an idea that’s big enough that we want to devote more than one article to it,’ Scott Berinato, the senior editor at HBR who helped lead development of the Big Idea project, said. ‘The Big Idea is the digital manifestation of that — it’s a single idea we want to devote more storytelling resources and web approaches to, to get more people to convene around it.’
“‘The print magazine has its own long, rigorously researched articles. This is an equally rigorously researched longform idea, presented digitally first. That’s a serious departure for us,’ Amy Bernstein, editor of Harvard Business Review, added.
“The first ‘Big Idea’ series is a week-long effort centered around work by Harvard Business School professor Francesca Gino about the benefits of nonconformity in the workplace. It will culminate in a reception and roundtable discussion in San Francisco featuring Gino and Pixar cofounder Ed Catmull.”
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