Harvard Biz Review adapts to the digital age

Jon Chesto of the Boston Globe writes about the changes at the Harvard Business Review.

Chesto writes, “Ignatius and Macht oversaw a big website redesign in November 2014, in part to make it easier to read on people’s phones and to make it easier for readers to save and organize articles. Since that time, HBR has added a popular new feature called ‘My Library’ that allows readers to download photos and graphics from stories that they can incorporate into their own presentations. And earlier this year, HBR started testing a new ‘tools library’ featuring tip sheets, ranging from pricing a company’s services to running a meeting.

“Back in 2010, Ignatius and Macht also redesigned the print edition, adding more references in the magazine to the website, and using more striking visual presentations, among other changes.

“Harvard University owns HBR as part of its Harvard Business Publishing group, run by chief executive David Wan. The broader group’s 350-plus employees who now work in Watertown plan to relocate to Brighton later this month.

“Harvard doesn’t make public HBR’s annual surplus that goes to the business school. But Harvard Business School’s 2014 annual report shows that overall revenue at Harvard Business Publishing rose to $194 million from $180 million. And its 2015 annual report will show another increase, to $203 million.”

Read more here.