Poferl named associate masthead editor and audience director at NYT

Hannah Poferl has been named associate masthead editor and the next audience director at the New York Times.

Poferl, one of the paper’s top strategists and analytics experts, helped build the audience team as a deputy to Jodi Rudoren, who recently left The Times to assume a new post as editor of The Forward.

In her new role, she will oversee desk goals and efforts to better measure the mix of signature
journalism, newsiness, varied storytelling forms and interactions with readers.  She will convene regularly with the audience editors embedded with desks and the magazines. She will work closely with Opinion on its audience goals.

She will also take on a new strategic role overseeing the Times’s social team which refines how the publication enhances reader sharing experience and engagement across all platforms.