Brad Stone of The New York Times writes Monday about Internet entrepreneur Brad Greenspan, who is leading an investment group that wants to buy a 25 percent stake in Dow Jones & Co., the parent of The Wall Street Journal, and potentially thwart an offer by News Corp. CEO Rupert Murdoch.
Stone wrote, “Although a judge dismissed the case in December (Mr. Greenspan is considering an appeal) the market, at least, has confirmed his essential judgment. News Corporation got a bargain when it picked up the social networking site, and the deal is now viewed as one of the smartest in Internet history.
“But Mr. Greenspan insists his attempt to outmaneuver Mr. Murdoch this time is not personal.
“‘It’s a business transaction and I see a huge upside for the investors I’m bringing into this,’ he said. ‘And I love the Wall Street Journal brand.’ But there were also unique forces at work behind the scenes of the News Corporation’s acquisition of Intermix, some of them set into motion by Mr. Greenspan.”
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