Greenberg rejoining TheStreet.com

TheStreet.com announced Thursday that business journalist Herb Greenberg has rejoined the company.

Greenberg, a senior stocks commentator on CNBC, will serve as editor of Herb Greenberg’s Reality Check, a subscription newsletter designed to help investors better manage risk; write a daily blog for TheStreet’s main free site and contribute to Real Money’s “Columnist Conversation.” He also will remain a regular CNBC contributor.

“We’re thrilled Herb Greenberg is returning to TheStreet. No one is more passionate and does more work around companies and industries than Herb does. He sparks serious conversation to help investors separate speculation from reality by shining a spotlight on risks,” said Elisabeth DeMarse, CEO and chairman of TheStreet, in a statement. “Our goal is to educate investors, and help investors make money. But avoiding losing money is just as important as making it — and nobody does it better than Herb.”

Greenberg was senior columnist for TheStreet from 1998 until 2006, before joining MarketWatch, during which time he also wrote a weekly column for The Wall Street Journal. For many years he wrote a monthly column for Fortune magazine. Earlier in his career, he was a daily business columnist for the San Francisco Chronicle and a business reporter for the Chicago Tribune

“I’m excited to be returning to my online journalism roots,” Greenberg said. “A lot has changed over the years, but one thing hasn’t: TheStreet stands out as an independent, edgy voice. It remains a perfect place to give investors a dose of reality — and remind them of the risk many choose to ignore.”

Greenberg will be based in San Diego.

On his Facebook page, Greenberg wrote, “Truth be told — taxes, earthquakes and fires notwithstanding — we simply missed San Diego. It had become home, and with my contract about to expire, we decided to go back.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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johnskylar says:
August 15, 2013 at 2:33 pm
Herb Greenberg is an idiot. Just look at his predictions on Green Mountain 8 months ago. He said the company was dead and that SBUX was the "best in breed." Green Mountain was $19 bucks then...now it's ALMOST $80.00. He is a complete moron.