OLD Media Moves

Hoffman: April was another great month for CNBC

May 1, 2008

CNBC president Mark Hoffman sent out the following e-mail to the business news network’s staff:

“Well done on another great month.

CNBC“In April, CNBC celebrated its 19th birthday and CNBC Europe marked its 10th anniversary of providing fast, accurate, actionable and unbiased business news.

“We are firing on all cylinders. The average number of daily unique visitors coming to CNBC.com this April is nearly double what it was a year ago (+95%). And this week, we launched the second CNBC.com Million Dollar Portfolio Challenge with registrations already tracking well above last year. Â

“And, the news continued to be excellent for CNBC’s measured audience. In total viewers, CNBC’s Business Day programming (5 AM-7 PM ET) earned its highest measured ratings for the month of April since 2001, with 291,000. CNBC was up 21% in total viewers compared with last April.

“In the adult 25-54 demo, CNBC matched last April in measured ratings with 86,000. And, April ’07 was CNBC’s best April since 2001.

“Again, these only reflect CNBC’s measured audience. As you know, the vast majority of CNBC’s audience isn’t counted by Nielsen because Nielsen doesn’t measure out of home viewing or the most affluent homes. Much of CNBC’s viewing takes place out of home and in places such as offices, trading floors, restaurants, health clubs, country clubs, and other locations.

“The April 21st issue of Fortune Magazine got it right—CNBC ‘has a lock on the wealthiest audience in television.'”

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