Categories: OLD Media Moves

Globe and Mail overhauling its business section

The Globe and Mail in Toronto is planning a comprehensive overhaul of its Report on Business section both in print and online, reports Chris Powell of Marketing.

Powell writes, “The Globe has added 34 writers, editors and graphics staff to the ROB section as part of the revamp, and will add more charts, graphs and infographics.’We’re not doing away with pictures, but there is a much stronger focus on good graphics and charts,’ said Crawley.

“The ROB section was most recently overhauled as part of a sweeping redesign of the Globe in 2010, but this update is largely a digital-led initiative, further underscoring its importance to the future of newspapers.

“‘The creation of content that is specifically earmarked to be behind the paywall has changed the way we approach stories and decide which are going to be free and which can only be read by subscribers,’ said Crawley.

“The revamp is being supported by a $3 million marketing campaign from Naked Creative based on the theme ‘Powering Canada’s business.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.