The Globe and Mail in Toronto is planning a comprehensive overhaul of its Report on Business section both in print and online, reports Chris Powell of Marketing.
Powell writes, “The Globe has added 34 writers, editors and graphics staff to the ROB section as part of the revamp, and will add more charts, graphs and infographics.’We’re not doing away with pictures, but there is a much stronger focus on good graphics and charts,’ said Crawley.
“The ROB section was most recently overhauled as part of a sweeping redesign of the Globe in 2010, but this update is largely a digital-led initiative, further underscoring its importance to the future of newspapers.
“‘The creation of content that is specifically earmarked to be behind the paywall has changed the way we approach stories and decide which are going to be free and which can only be read by subscribers,’ said Crawley.
“The revamp is being supported by a $3 million marketing campaign from Naked Creative based on the theme ‘Powering Canada’s business.'”
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