Diana Bradley of PRWeek spoke with Fortune senior special correspondent Susie Gharib about her role at the magazine after leaving her job as co-anchor of “Nightly Business Report.”
Here is an excerpt:
In February, you rejoined the magazine, this time as a senior special correspondent, to create video interviews with Fortune 500 CEOs to go along with the list that comes out in May.
My focus is getting interviews with 48 of the top 200 CEOs from the Fortune 500 list in the next 12 months.During this time, I will be contacting PR specialists in the hope that they will grant me access to these CEOs as it will be a win-win for both sides. I will also continue to contribute to Nightly Business Report using material gathered from these interviews.
Ironically, this is the same as when I left Fortune and went into TV at a pioneering time to get into the field. It is going to be fun figuring out how we are going to shape business news through video on the Internet. I feel like I am working at a startup with a great brand name.
What will the biggest challenge be in your new role?
Convincing CEOs that getting their messages out online is just as important as being in the magazine or on TV.
Read more here.
