Categories: OLD Media Moves

Getting ahead of the tape

Kelly Evans, Ahead of the Tape columnist and host of The Wall Street Journal‘s morning News Hub, was interviewed by PRWeek’s Jaimy Lee about her job, particularly how the News Hub operates.

Here is an excerpt:

How has the program evolved since its debut?

We go live every morning at 8:30am. When we started in 2009, it was the big business stories of the day. Increasingly, it’s the big news stories of the day. It mirrors more broadly what the paper is doing as it is getting more news-focused and more international.

We now have a separate markets show at 10am because being on top of the big stories is what serves News Hub best. We try to keep it less than 10 minutes, but ultimately we’ll be building out to several hours’ worth of coverage every day. Basically, it’s going to be Wall Street Journal TV.

So, on a daily basis, you are tapping into the WSJ’s network of experts?

We have these incredibly smart reporters who would be giving their views or reporting on TV or radio outlets for other news organizations. Why not try to bring the eyeballs or the traffic to WSJ.com and tap into the knowledge our staff has?

If you compare us with a big, national TV news organization, the resources are somewhat similar. It also gets journalists a lot more comfortable with the format and thinking.