Categories: OLD Media Moves

Getting ahead of the food price story

The Poynter Institute is holding a web training session for journalists interested in improving their coverage of rising food prices.

Rising food prices affect everyone, making this more than a business story. Learn how to cut through the buzz words to explain the story to your readers and viewers. You’ll see how you can go beyond regurgitating numbers — explaining what they mean and how they affect local wallets.

You’ll learn the questions you need to ask and the resources that will help you tell better stories in a way that connects to your audience

Plus, when you sign up for this Webinar, you can get a discount on buying the Financial Writer’s Stylebook, an essential resource that explains more than a thousand terms and can guide you in covering financial stories.

This Webinar is for anyone whose work touches on the topics of food prices and the economy and wants to ask better questions and tell stronger stories.

The instructor is Chris Roush, the Walter E. Hussman Sr. Distinguished Scholar in business journalism at UNC-Chapel Hill, where he teaches a class called “Economics Reporting” once a year. He previously was editor of Insurance Investor magazine and a writer for Bloomberg News, the Atlanta Journal-Constitution, BusinessWeek and the St. Petersburg Times, among others.

To sign up, go here. The cost is $27.95.