Wired magazine is offering the opportunity for some of its subscribers to have their faces on the July cover, reports MediaWeek’s Lucia Moses.
She wrote, “As part of a collaboration with Xerox, one of its advertisers, Wired, starting March 23, will invite subscribers to go to the magazineâ€™s Web site and upload a photo and customize the headlines and color palette. The first 5,000 to do so will receive a customized July issue, whose cover story is on the future of personalization.
“The gimmick is a way for Xerox to showcase its new digital production press and customization software, PersonalEffect, from Xeroxâ€™s newly acquired company, XMPie.
“‘Wired is always looking for ways to partner with advertisers and showcase innovative brands,’ said Drew Schutte, publishing director of Wired Media. ‘The mission of both the magazine and Wired.com is to be the first word in how technology is changing the world. This innovative program built for Xerox is exactly the kind of opportunity we can now offer.’
“Xerox will run custom ads on covers two and three for the 5,000 personalized issues in addition to running an ad on cover four.”
Read more here.