The Financial Times new web-based app is nearing 200,000 downloads in just two-and-a-half weeks, claims the publisher.
John Reynolds of MediaWeek writes, “John Ridding, FT chief executive, disclosed in his recent monthly internal update to staff that the app was downloaded 100,000 times in its first week.
“The publisher now reports that up to today (24 June), it is nearing the 200,000-download mark, as users believe it is quicker and boasts more comprehensive features than the FT’s older apps.
“The figures, which have not been independently verified, will be of interest to other newspaper publishers, which are looking to cut out Apple’s ITunes store.
“The FT has been supporting the app with e-mail and in-paper marketing.”
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