The Financial Times has registered a digital milestone with the FT web application seeing more than 1 million users since its launch in June.
The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20 percent of total page views and 15 percent of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback.
The Financial Times was the first major news publisher to launch this type of an app, which allows readers to access its journalism easily and quickly direct from the phone’s browser.
What is far better than a drumstick shoved in your gob and telling your father-in-law…
Mainebiz, the leading source of business news in Maine, is seeking a detail-oriented, inquisitive mind…
Joshua Benton of Nieman Lab looks at the disconnect between what consumers think about the economy…
Elena Cavender, a tech reporter at Mashable, is leaving the publication. Previously, she was a…
Bloomberg News has hired Yiying Luthra as credit editor. She will start on Jan. 6.…
Bloomberg News has hired Mishal Husain as editor-at-large for Bloomberg Weekend Edition. She will start…