Categories: OLD Media Moves

FT’s web application hits 1 million users

The Financial Times has registered a digital milestone with the FT web application seeing more than 1 million users since its launch in June.

Available on the iPhone and iPad by visiting app.ft.com directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.

The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20 percent of total page views and 15 percent of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback.

The Financial Times was the first major news publisher to launch this type of an app, which allows readers to access its journalism easily and quickly direct from the phone’s browser.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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