Robert Andrews of PaidContent.org writes Friday about the Financial Times‘ new product called Tilt, which will cover emerging global markets.
Andrews writes, “Tilt will be based in New York but will staff bureau in regions including Latin America, the Middle East and Asia.
“The project is being led by some of the people who have made the FT’s Alphaville financial blog and community an award-winner – Paul Murphy (Alphaville’s editor) will be editor-in-chief, Alphaville correspondent Stacy-Marie Ishmael will be editor and Tom Brammar has been hired as managing director.
“Like Alphaville, Tilt will include community elements which the FT says will provide a platform for thinkers and businessfolk to share views. It’s not clear whether Tilt will operate on subscriptions; currently, Alphaville’s blog and community feature, though not its morning newsletter, are outside FT.com’s paywall.
“Now, it’s interesting why the Financial Times would take on a subject as significant as emerging markets and not simply make it part of its core proposition — FT.com.”
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