Categories: OLD Media Moves

FT's subscriptions shows growth

A strong set of circulation and audience figures from the first quarter of 2011 show that the Financial Times continues to grow its audience while attracting more paying customers for its content.

The business newspaper has a combined paid print and digital circulation of 605,402, up 1.4 percent on the previous quarter, for the first three months of the year.

This is comprised of the FT newspaper’s daily circulation and 224,000 paying FT digital subscribers, up 8.1 percent on the previous quarter.

In addition, the FT has a combined print and online average daily readership of 2.1 million people worldwide.

And FT.com has more than 3.4 million registered users.

The paper recently launched an advertising campaign to find more readers.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.