Conde Nast Portfolio‘s Felix Salmon writes that the Financial Times‘ Lex column is losing a battle with The Wall Street Journal‘s Heard on the Street column and needs to become free on the Internet.
“Outside the UK, then, Lex isn’t remotely the popular and influential flagship that the higher-ups in London might consider it to be. Rather than sitting easily-accessible on the back page of your daily paper, it’s hidden behind forbidding subscription firewalls, and needs to be actively sought out if you want to read it.
“As a result, the WSJ still has the stronger brand when it comes to such things. It’s called Heard on the Street, but – until now – it hasn’t had the verve and punch of Lex. Its authors consider themselves reporters first and foremost, with the opinion aspect often played down.”
Read more here.
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