FT's Lex to run on Bloomberg TV

The Financial Times announced Tuesday that its Lex commentary will begin appearing on Bloomberg Television.

Lex columnists will appear on Bloomberg Television every weekday between 6:30 and 7:30 a.m. EST to expand on commentary addressed in the day’s column, providing analysis on the biggest business and financial news. The featured segments will also appear on FT.com and the Bloomberg.com website.

Lex, the flagship daily opinion column on the back of the Financial Times, has an estimated daily readership of 1.3 million. First appearing in 1945, the column provides commentary on business and financial topics ranging from individual companies to global economics. Lex columnists are based in New York, London, Tokyo and Hong Kong.

“The FT’s goal is to bring the very best news and analysis to the world’s financial decision-makers across all platforms,” said John Ridding, chief executive officer of the Financial Times, in a statement. “This agreement with Bloomberg Television provides another channel and a quality audience for our premium commentary.”