Categories: OLD Media Moves

FT’s “How to Spend It” app surpasses 100,000 downloads

Just seven months after its launch, the Financial Times‘s “How To Spend It” iPad app has surpassed 100,000 downloads.

The free app, which has been profitable since launch, offers 80 complete issues of the luxury lifestyle magazine, plus thousands of online exclusives by its award-winning team of writers. The archive is available to the user with minimal waiting time because the app intelligently downloads content as users browse.

The app includes searchable content of more than 80 editions of How To Spend It; content from the latest edition posted seven days a week with access to many features and columns before they appear in print; daily news bulletins and unique digital columns from the magazine’s award-winning team, exclusive to the digital edition; and content organized by subject rather than by print edition

The entire content is free to download and access.

“How To Spend It” editor Gillian de Bono said: “I’m delighted with the response to our innovative design which organises content logically, rather than issue by issue, so that users can search their favourite subjects, columns and writers with ease. Daily postings by our top writers also give a constant stream of quality content and a unique sense of discovery.”

“How to Spend It,” which is 17 years old, currently publishes 30 editions a year, including ten themed editions and eight Friday editions.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

4 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

9 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

10 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

10 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

11 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

13 hours ago