FTChinese.com, the Financial Times Chinese language website, now has more than 2 million registered users.
The site provides news from the FT’s international team of journalists translated into the local language.
“This achievement is an important milestone for the FT’s expansion into Asia,” said managing director for Asia Angela Mackay in a statement. “It strengthens our position in the region and broadens our base of loyal readers. Our investment in China reflects the FT’s focus on fast growing emerging markets and our shift towards digital and content revenues.”
FTChinese.com has also seen strong mobile and social media growth, with 316,000 downloads of the FTC iPad app and more than 3 million followers across Tencent, SinaWeibo and WeChat. The FTC MBA Gym app, a creative education tool with tailored training courses and special articles from the FT, was selected by Apple as a China App store “best of 2012.”
Additional FT investment in Asia includes the launch of ASEAN Confidential, a new digital subscription service offering insight and analysis into the economies of Southeast Asia, and the FT Non-Executive Director Diploma, the first post-graduate course designed to equip non-executives with the skills they need to prepare for the company board.
The FT also has an extensive partnership with Nikkei Inc. that includes content syndication and licensing, education, subscription sales, events and growing both brands in China.