FT to launch “Moral Money” next week

The Financial Times is officially launching next week a new initiative called “Moral Money.”

“Moral Money” will be a platform and weekly newsletter to cover environmental, social and corporate governance, impact investing, corporate purpose and all other initiatives for better business and finance.

It’s currently in a soft launch. “Moral Money” is part of a larger strategy to grow the FT’s brand presence and audience in the U.S.

It will be led by Gillian Tett, who has been the U.S. managing editor for the paper. She is now chairman of the editorial board and editor-at-large, U.S. of the Financial Times. She writes weekly columns, covering a range of economic, financial, political and social issues.

Helping her is Billy Nauman, who previously led FT’s FundFire publication. He will oversee the delivery of “Moral Money” content from across the FT network, and the production of a weekly newsletter. He will also manage a landing page, and coordinate and consolidate coverage.

The launch of “Moral Money” is intended to promote and consolidate this coverage, elevating it in a way that will give the FT a crucial presence in this fast-growing movement.