The Financial Times is closing its Tilt site, which covered business news from emerging markets, 10 months after its launch, reports Robert Andrews of PaidContent.org
Andrews writes, “The FT launched Tilt in January with 12 staff, led by managing director Tom Brammar and editor-in-chief Paul Murphy. Their future is not clear.
“The idea was to translate some of Murphy’s experience running FT.com’s successful Alphaville blog and live finance chat service to a new product – a high-end, online-only subscription news and analysis service that deep dives for an audience of fund managers and such like in emerging markets.
“Tilt had been billed as a ‘startup’, a much more flexible and conversational operation than the core Financial Times news operation, and had been run at arm’s length from the FT’s London HQ, in New York. It had invited members to contribute their own analysis after proving their own elite status and relevance to the community.
“Tilt editor and former Alphaville reporter Stacy-Marie Ishmael, writing on her blog, hails her team for ‘building a site, a service, a brand, a reputation and an audience from scratch, from nothing, from zero.”
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