OLD Media Moves

FT to add premium services

December 16, 2009

The Financial Times announced Wednesday that it was adding three premium offerings for FT.com subscribers.

Currently, premium subscribers receive a number of benefits and unlimited access to all content on FT.com, including the Lex column.

Starting today, premium subscribers will have access to the following new benefits:

  • An exclusive monthly newsletter from Financial Times editor Lionel Barber will be distributed every month, highlighting big themes for the month ahead and providing updates and insights on new site features.
  • A full electronic edition of the newspaper as it appears in print. Premium subscribers will be able to view these editions via an exclusive page at www.ft.com/FTePaper.
  • A weekly e-mail service distributed on Fridays that abstracts hidden nuggets from FT articles, providing a snapshot of global market-related data, trends and observations that may have been missed during the week.

“Our FT.com premium subscribers are highly valued, and we’re delighted to be able to roll out this exciting new package of benefits to them,” said Rob Grimshaw, managing director of FT.com, in a statement. “Together with access to Lex, I am confident that we have an attractive range of services that will only increase the uptake of premium subscriptions and increase time spent by those readers enjoying FT content online.”

A premium subscription to FT.com content is currently available for £3.99 per week, based on 52 weeks per year. FT.com now has 121,200 paying digital subscribers, up 22 percent year on year.

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