OLD Media Moves

FT reaches 250,000 digital subscribers

November 3, 2011

Posted by Chris Roush

The number of paying digital subscribers to the Financial Times has broken the quarter of a million mark, an increase of more than 30 percent in the past year.

Of these, 100,000 are corporate subscriptions coming from more than 2,000 different licenses.

A growing number of businesses, including professional services and communications firms, as well as media owners, buy an FT corporate licence to provide their staff with instant access to Financial Times content and services. Clients include the Hay Group, the London Stock Exchange and Clifford Chance.

“In these uncertain economic times, both individuals and companies are turning to the Financial Times to bring world business to one place,” said Caspar de Bono, Financial Times’ managing director, B2B, in a statement. “Our digital licences enable companies to access FT journalism across 40 different technology solutions, each designed to increase productivity.”

Gary Spokes, knowledge & information manager, Hay Group, said in a statement: “The Financial Times is an invaluable partner for Hay Group. It aligns unrivalled insights into all business and market sectors with our expertise. All of which help us and our clients make better business decisions.”

Read more here.

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