FT names Bond its U.S. media and marketing correspondent

Shannon Bond has been appointed U.S. media and marketing correspondent for the Financial Times, effective June 30.

In her new role she will cover content and distribution companies, digital media and the broader advertising and marketing industries.

Bond joined the FT in 2008 and has since served as a general assignment reporter, most recently covering the consumer goods industry, and interactive production editor. Before joining the FT, Bond was a war and national security reporter for Medill News Service, covering Congress, the Pentagon and various federal agencies.

She also served as a science and business reporter for Medill, writing on research frontiers, neuroscience and the technology beat.

“With a fresh take on subjects from the marijuana business to Starbucks, Shannon has established an entrepreneurial approach to reporting,” said Martin Dickson, the U.S. managing editor, in a statement. “She is an innovative and creative force in our New York newsroom, and we are excited to see what she will do with one of our most digital beats.”

Bond will remain in the FT’s New York bureau and report to global media editor Matthew Garrahan. She replaces Emily Steel, who left for a similar job at the New York Times.