Media Moves

FT ME: Candy Crush is a competitor

June 13, 2014

Posted by Chris Roush

The managing editor of the Financial Times sees mobile phone game Candy Crush as a competitor, reports William Turvill of the Press Gazette.

Turvill writes, “Robert Shrimsley spoke of the ‘constant fight for attention’ that news organisations face on mobile at an event to mark the publication of the Reuters Digital News Report.

“The global study showed that in a Yougov online survey of more than 2,000 people in the UK, 33 per cent said they used their smartphones to read the news – up from 29 per cent last year.

“‘Sometimes I’m asked who I consider our major rivals are. And I suppose you say sort of Bloomberg and Wall Street Journal, but I actually end up saying Candy Crush half the time,’ Shrimsley said.

“‘Once upon a time you got on a train, you had a newspaper, your book or some headphones – that was all you could do. If you chose a newspaper, we’d got you. Now you’ve got umpteen opportunities. There are so many things you can do.'”

Read more here.

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