The Financial Times is launching a new, web-based version of its mobile app, the first of its kind by a major publisher, that will allow it to adapt quickly to new tablet PCs and reduce its dependence on Apple Inc., reports Georgina Prodham of Reuters.
Prodham writes, “John Ridding, chief executive of the FT — which is part of British publishing group Pearson Plc — said the FT aimed to make it easy for customers to read the newspaper on any phone or computer through a single subscription.
“‘We are determined to make it as accessible as possible for the user,’ he told Reuters by telephone. ‘Readers will be able to get our journalism through whatever device or channel they may choose.’
“The new app, available from app.ft.com, launches on Tuesday for the iPad and iPhone, with a week’s free access. Versions optimized for the Samsung Electronics Co Ltd Galaxy, Motorola Mobility Holdings Inc Xoom and Research In Motion Ltd BlackBerry PlayBook are planned soon.”
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