Categories: OLD Media Moves

FT launches iPhone app

The Financial Times announced Tuesday the launch of its iPhone application

In addition to access to all Financial Times news and analysis, the application provides all users with unique markets data and a currency converter. It also takes advantage of the innovative multi-touch user interface of iPhone and iPod touch making charts clear and easy to navigate, the ability to switch between portrait and landscape modes and location awareness.

By rotating the device, users will gain access to a global map with indicators highlighting changing stock figures around the world. Articles are also automatically cached in the device’s memory so that users can continue reading content even if they are offline.

“The FT’s new iPhone app complements our award-winning mobile website, m.ft.com, and is part of our overall goal of making sure our users get the best possible FT experience on any device,” said FT.com lead product manager Stephen Pinches in a statement. “We’ve listened to our users who asked for access to their portfolio, easy to use markets data with interactive charts, and quick access to FT articles.”

An agreement has also been signed for Siemens to be the commercial UK launch partner and sole advertiser on the application for one month. 

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