The Financial Times has launched a business news search engine called Newssift, writes Matt McGee of Search Engine Land.
McGee writes, “Currently indexing thousands of news sources worldwide, and with millions of articles in its database, Newssift aims to bring context and meaning that its creators say is missing from traditional keyword-based business news search engines.
“‘We want to put an angel on the shoulders of the business person,’ says Newssift CEO Robin Johnson.
“We took Newssift for a pre-launch spin, and the search engine does offer a compelling experience as a business research tool. The screenshot below shows Newssift’s results on a search for ‘Internet advertising.’ Scroll down for an explanation of what you see.”
Read more here.
