OLD Media Moves

FT launches app for Salesforce.com

November 6, 2013

Posted by Chris Roush

The Financial Times launched Wednesday the FT news feed app on the Salesforce AppExchange, which allows more than 100,000 Salesforce customers to see FT headlines relevant to their clients, client’s competitors and market sectors.

The FT is the first news provider to create a news feed app for Salesforce.

The app is free to download from the Salesforce AppExchange and can be used on any desktop or mobile device running the site. It is fully integrated into Salesforce, meaning users will automatically see topical headlines and can click through to FT.com for the full story.

“Many of our corporate customers already use the FT as a way to improve their sales and account management performance, using FT content as a catalyst for conversations with prospects and customers,” said Caspar de Bono, managing director B2B, in a statement. “Successful sales organizations show the best way to secure business is to demonstrate a deep understanding of a customer’s business and sector, insight Salesforce customers can now receive easily and instantly through the FT News Feed App.”

The FT news feed app for Salesforce is the latest in the FT’s suite of mobile apps that bring FT content to our readers through whichever device or platform they choose. FT content can also be accessed through the flagship FT web app for iPad and iPhone, Android app or Windows 8 app.

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