Financial Times journalists will perform some of their content on stage next month as a way of experimenting with a new delivery system, reports John McCarthy of The Drum.
McCarthy writes, “In a way, this helps the title open up its newsroom – tapping into a wider trend identified by Kaplan. The live newsroom experience is the cornerstone of slow news start-up Tortoise’s business model, meanwhile, Sky News made waves to celebrate its 30th anniversary by livestreaming its journalists at work earlier this year. It’s an experience also delivered by The Drum in its pop-up pub The Drum Arms too.
“Kaplan said: ‘I think that the audience appetite for that is real. That is part of our thinking here: by putting faces and voices to stories through literal story-telling, it creates a different, we hope more meaningful, connection to our journalism.’
“The FT promises that the stories will cover a diverse range of topics ‘from the fall of oligarchs to the Oxford rivalries of famous politicians.'”
Read more here.
